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Showing posts from February, 2018

SOCIAL MEDIA THEORIES

Social media These are websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone.  Now social media is consider as one of the hottest areas of interpersonal communication research; such as  how technology is influencing our interpersonal communication and how our interpersonal communication is influencing the development of technologies.  Our interpersonal relationships has been changed lot by Technology . Computer Mediated Communication (CMC) is  altering the norms of interpersonal interaction and creating a new system of messages by which people attempt to understand one another both verbally and nonverbally. According to Mcluhan , technology refers to human inventions that enhance communication. The new technologies like alphabets, printing press, electronic media and now digital communication have effect on man’s cognition and social organization which in turn affect the culture of any society