Ethics in advertising
Introduction At present in India, there is no central statutory agency or uniform legislation regulating the advertising industry. The Indian advertising market as a whole is regulated and controlled by a non-statutory body, the Advertising Standards Council of India ( ASCI ) . ASCI is a voluntary self-regulatory council established in 1985 to promote responsible advertising and to enhance public confidence in advertisements. ASCI consists of a Board of Governors and a Consumer Complaints Council. The Board of Governors comprises four members from each of the four sections connected with the advertising industry: Advertisers Advertising Agencies Media (owners of press, television, radio etc.) Related sectors (e.g. outdoor agencies, PR, market researchers, ad producers, business schools) The council's objectives are or Role of the Advertising Standards Council of India (ASCI) To ensure the truthfulness and honesty of representations and claims made