CULTIVATION THEORY
Culture does not produce one standard meaning. "Meanings migrate from one context to another, sometimes ending up very far from where they started - they are always getting displaced, diverted, reworked and exchanged. It is the very process of meaning. The world has its own culture, countries have their own culture, cities have their own culture, and it is the influences within those boundaries which produce a culture. In today's society it is incredibly important to understand the way the media functions. The media not only provides information, it is a very powerful signifier of who we are as a whole, and has the ability to exert large amounts of influence. Therefore, it is important that we understand and are able to critically examine what is being fed to us every day and why. By analyzing the way power, representation and culture are at play we are able to gain a greater understanding of how the media functions, which subsequently enables us the discerningly