ROLE OF COMMUNICATION
MASS COMMUNICATION Mass communication means simultaneous communication with the masses. The vehicles of mass communication are known as mass media. The mass media mainly belong to two major categories. 1) Print Media 2) Electronic Media The print media include newspapers, books, pamphlets, while radio, TV, Satellite, CTV, Cinema, multimedia websites etc are the part of electronic media. Roles of mass media: The communication scholars and researchers have identified four basic roles for the media. Surveilance, Interpretation, Socialization and Entertainment 1) Surveilance : This refers to the news and information role of mass media. This role can be sub divided into 1) Warning surveillance Warning Surveillance: associated with news media such as information about flood military attack and depressed economic conditions. 2)Instrumental surveillance: It is associated with both news and popular media. 2)